I have written about the price of West End shows a few times over the years – see here – so I was especially intrigued to come upon an article in The Stage (unavailable behind a paywall unless you subscribe to the newspaper) which set out, in great and meticulously-researched detail, a number of enlightening facts I was not previously aware of.
Firstly, according to ticketing guru Richard Howle (The Stage, March 28, 2018), it appears the West End theatre pays more in VAT (20% of all ticket prices goes straight to the government) than the government hands out in subsidies to all arts venues in the London area. Which effectively means the West End theatre subsidises not just the London fringe but dance, opera and arts centres as well.
Secondly, while the top – or premium – ticket price for more than half of West End shows exceeds £100, such are the costs of mounting a West End show, and in particular a musical, if you’re paying less than £30 for your ticket it’s more than likely the producer of the show is subsidising it. Or more specifically, the 5% of the audience who can afford the premium tickets are subsidising the rest of us in the cheap seats.
That made me think a bit. I’ve said before, and I’m going to say it again, one of the great joys of living in London is knowing the best theatre in the world is available to you, and by and large at an affordable price.
To back up this claim I’ve done another whistle-stop tour of some West End ticket prices as of today, the first day of 2019. Ticket prices quoted do not include the booking fee, if there is one.
To begin with the obvious:
HAMILTON: Ticket prices range from £20 to £250. You can buy a £250 ticket for most performances, but for £20 tickets you will have to wait until after April.
EVERYBODY’S TALKING ABOUT JAMIE: tickets available from £20 to £85.
LES MISERABLES: £29.75 (Upper Circle side, partly restricted view) to £127.50
THE BOOK OF MORMON: £27.25 to £99.75.
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME: £18 to £92.50.
THE LION KING: £42.50 to £190.
MAMMA MIA: £27.50 to £97.25.
CONCLUSION: If you are able to wait a bit, and you are flexible with dates, you can see the best shows in London for less than £30 (excepting The Lion King, which being partly a children’s show is a great pity). Long may this remain so.
WARNING: As I’ve said before, be careful who you buy tickets from. If you are browsing online head for the OFFICIAL site of the show you are interested in and IGNORE anything that has [Ad] by it as it’s probably a ticket agent charging a markup.
1 January 2019
London (the greatest city in the world – sorry Mr Miranda.)